Loyalty Segment Manager


New South Wales

Work type:



Marketing & Communications


$130000.00 - $140000.00 per annum

Job reference:


Start date:


Contact email:


Caroline Bradley

This is an exciting new opportunity to join one of Australia's favourite Entertainment companies.  You will be an integral part of their Loyalty team and be pivotal in taking the business to the next level with its customers.

Your responsibilities will include:
  • Working very closely with the Marketing and Events team to develop loyalty products and campaigns based on customer segmentation
  • Design and develop loyalty products and campaigns to drive customer loyalty and increase the frequency of visitation from customers. 
  • Using customer insights to target customer segments, in order to grow current custom loyalty as well as the customer base.
  • Identify new and competitive initiatives and strategies to increase customer loyalty and market share within the entertainment industry
  • Work as a SME and provide advice on loyalty schemes to internal stakeholders
  • Create customer insights from data business wide
  • Provide fact based support for targeted marketing and promotional programs using customer data
  • Work with the CRM team to improve the customer segments and data
  • Work with external advertising agencies who will help with marketing and loyalty initiatives
Skills required:
  • Extremely strong background within the Loyalty industry
  • Wealth of experiment developing loyalty products
  • Experience working within the Entertainment industry
  • Strong background with interpretation of customer data to create meaningful insights
  • Expertise with behavioural analytics and customer trends
  • Excellent communication skills
  • Tertiary qualifications in Business, Marketing or Statistics would be ideal
  • A minimum of 5 years in a similar role
  • Excellent customer segmentation skills
If this sounds like you and you have the relevant skills, then please do not hesitate to apply.  You can also contact me on for more information

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